Just in time for the Sephora Savings Event (October 31st - November 10th), we’re sitting down with finance‑savvy beauty creator Rachel Wiseman — the brain behind the viral “Beauty Math” series — to decode the real cost of beauty products and the smartest ways to shop the season. Listen in to discover why beauty math literacy matters and how it can prevent you from feeling like you “got robbed” whenever you leave the store.
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In this episode you’ll discover:
How do sneakflation shrinkflation What “anchor price ” means and how it affects your purchase decisions. The 2025 version of the “Lipstick Index ” – does it still hold? How tariffs and loyalty programs are influencing beauty pricing and whether refill products truly save you money. Her category‑by‑category cheat sheets best value skincare, eyeshadow palettes, multi‑use makeup, and packaging that gives you the most bang for your buck, explained. Holiday shopping tips you’ll want to bookmark: mini vs jumbo sizes, Advent calendars , and what deals are genuinely worth it. For any products or links mentioned in this episode, check out our website: https://breakingbeautypodcast.com/episode-recaps/
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