This episode is part three in an ongoing series about brands and how they influence our identities and drive consumerism.
In this episode we will be unpacking and exploring various examples of "cause marketing:"
- The flaws in the "buy one, give one" model,
- How brands engineer fundraiser collections to be profitable,
- The effectiveness of "round up" at checkout campaigns,
- Why B Corp certification doesn't mean as much as it once did,
- The real reason companies do fundraisers for charity and causes,
- And we will do the math to get to what a 1% giveback really means.
Additional reading:
"Melania Trump says 'don't care' jacket was a message," BBC.
"T-shirt makers riff on Melania Trump’s jacket with their own message and donate proceeds to refugee services," Lindsay Ellefson, CNN.
"The Broken 'Buy-One, Give-On" Model: 3 ways to save TOMS Shoes," Cheryl Davenport, Fast Company.
"The Impact of TOMS Shoes," Bruce Wydick.
"Shoeing the Children: The Impact of the TOMS Shoe Donation Program in Rural El Salvador."
Dr. Bronner’s Statement on Dropping B Corp Certification
"The B Corp Standard is at Risk," Fair World Project.
"Nespresso: Known for Human Rights Violations, Now B Corp Certified," Fair World Project.
"How Nespresso's coffee revolution got ground down," Ed Cumming, The Guardian.
Rio Tinto Corporate Rap Sheet
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Clotheshorse is brought to you with support from the following sustainable small businesses:
Slow Fashion Academy is a size-inclusive sewing and patternmaking studio based in Philadelphia, Pennsylvania. Designer and fashion professor Ruby Gertz teaches workshops for hobbyists and aspiring designers, so that anyone can learn the foundational skills of making, mending, and altering their own clothes. Ruby also provides professional design and patternmaking services to emerging slow fashion brands, and occasionally takes commissions for custom garments and costume pieces. She has also released several PDF sewing patterns for original designs under her brands Spokes & Stitches, and Starling Petite Plus. Check the schedule for upcoming workshops, download PDF sewing patterns, and learn about additional sewing and design services at www.slowfashion.academy.
The Pewter Thimble Is there a little bit of Italy in your soul? Are you an enthusiast of pre-loved decor and accessories? Bring vintage Italian style — and history — into your space with The Pewter Thimble (@thepewterthimble). We source useful and beautiful things, and mend them where needed. We also find gorgeous illustrations, and make them print-worthy. Tarot cards, tea towels and handpicked treasures, available to you from the comfort of your own home. Responsibly sourced from across Rome, lovingly renewed by fairly paid artists and artisans, with something for every budget. Discover more at thepewterthimble.com
Deco Denim is a startup based out of San Francisco, selling clothing and accessories that are sustainable, gender fluid, size inclusive and high quality--made to last for years to come. Deco Denim is trying to change the way you think about buying clothes. Founder Sarah Mattes wants to empower people to ask important questions like, “Where was this made? Was this garment made ethically? Is this fabric made of plastic? Can this garment be upcycled and if not, can it be recycled?” Signup at decodenim.com to receive $20 off your first purchase. They promise not to spam you and send out no more than 3 emails a month, with 2 of them surrounding education or a personal note from the Founder. Find them on Instagram as @deco.denim.
Vagabond Vintage DTLV is a vintage clothing, accessories & decor reselling business based in Downtown Las Vegas. Not only do we sell in Las Vegas, but we are also located throughout resale markets in San Francisco as well as at a curated boutique called Lux and Ivy located in Indianapolis, Indiana. Jessica, the founder & owner of Vagabond Vintage DTLV, recently opened the first IRL location located in the Arts District of Downtown Las Vegas on August 5th. The shop has a strong emphasis on 60s & 70s garments, single stitch tee shirts & dreamy loungewear. Follow them on instagram, @vagabondvintage.dtlv and keep an eye out for their website coming fall of 2022.
Located in Whistler, Canada, Velvet Underground is a "velvet jungle" full of vintage and second-hand clothes, plants, a vegan cafe and lots of rad products from other small sustainable businesses. Our mission is to create a brand and community dedicated to promoting self-expression, as well as educating and inspiring a more sustainable and conscious lifestyle both for the people and the planet.
Find us on Instagram @shop_velvetunderground or online at www.shopvelvetunderground.com
Selina Sanders, a social impact brand that specializes in up-cycled clothing, using only reclaimed, vintage or thrifted materials: from tea towels, linens, blankets and quilts. ...