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209: Abel is making fossil fuel-free the new fragrance benchmark

Smell Ya Later

Oct 14, 2025

1h 6m

Description

We have the pleasure of chatting with perfumer Isaac Sinclair on this episode — the only kiwi perfumer (we've heard of) and the olfactive partner for Abel. He tells us about Symrise's upcycling tech that's kind of like the agua fresca of fruit notes, how the "oriental" olfactive family was origin...

We have the pleasure of chatting with perfumer Isaac Sinclair on this episode — the only kiwi perfumer (we've heard of) and the olfactive partner for Abel. He tells us about Symrise's upcycling tech that's kind of like the agua fresca of fruit notes, how the "oriental" olfactive family was originally "ambery," and how Abel's directive for creating "natural" fragrance is that none of the ingredients involve fossil fuel derivatives (kind of a first in luxury fine fragrance!). Abel's rebrand launches today with beautiful new bottles, a brat green packaging update, and some new names for familiar scents.

[What we smell like today: Valentino Born In Roma Ivory, Tocca Laila]

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