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201: Rare Beauty's first perfume looks like that for a reason

Smell Ya Later

Aug 19, 2025

1h 4m

Description

We're delighted to welcome Joyce Kim, chief product officer for Rare Beauty, on this episode to talk about how Rare's first eau de parfum was created: its unique bottle design created in collaboration with hand therapy specialists, the four scent layering balms that dramatically transform the scent, and how an early unintended packaging design feature informed what's possible for accessibility in beauty products.

[What we smell like today: Harlem Perfume Co. Billie, Ellis Brooklyn Super Amber]

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