This episode is brought to you by ThredUp —and big news: their tech just got a serious upgrade, go check it out! Plus, new customers get 50% off and free shipping when you use the code: PRELOVEDPOD. On today's show, we're chatting with Lureena Thompson, a comedian, actor and artist in Los Angele...
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This episode is brought to you by ThredUp —and big news: their tech just got a serious upgrade, go check it out! Plus, new customers get 50% off and free shipping when you use the code: PRELOVEDPOD.
On today's show, we're chatting with Lureena Thompson, a comedian, actor and artist in Los Angeles, who opened the Cheerio Collective in Highland Park this spring. It's a vintage store by day – utilizing a curated "rent-a-rack" collective concept, and a live event space by night – and Lureena self-admits she's doing SO MUCH, and that you should stop by to tell her in-person to stop and drink some water.
This is a really honest and authentic chat about what it takes to bring a store and event venue to life. A major highlight of the Cheerio Collective is a breathtaking 1,200 square foot mosaic floor that Lureena designed and installed herself utilizing remnant offcuts of natural stones such as marble, granite, quartz and travertine. Creating it was a labor of love, that underscored Lureena's commitment to using sustainable practices and recycled materials in her business.
The creation of the mosaic floor created a significant buzz, both within the Highland Park neighborhood, and online. The documentation of the entire renovation captivated a wide audience and amassed millions of social media views that created a huge anticipation for Cheerio to open.
I'll let Lureena tell you the rest! – let's dive right in!
DISCUSSED IN THE EPISODE:
[4:19] Lureena has thrifted her whole life, and has noticed how much more popular secondhand has become in recent years. [8:39] How Lureena got into selling vintage. [10:43] Things really got started when they found the studio space that would become the Cheerio Collective. [14:19] First, she took on a major renovation and designed and installed a 1,200 square foot mosaic floor utilizing remnant offcuts of natural stones. [18:11] Sharing the 3-month renovation journey on social media. [23:20] An honest and authentic chat about opening a small business vs. expectations [26:39] Why they've landed on a rent-a-rack, vintage collective, and market model. [32:35] Advice about pricing and running a sustainable business [38:29] Lureena's personal style and favorite pieces. EPISODE MENTIONS:
LET'S CONNECT:
SPECIAL THANKS:
A special thanks goes out to my Patron Insiders – your support makes Pre-Loved Podcast possible!
Patty Weber Kathy Brand Lisa of Queenie & Pearl KT Lydia Welp Michael A. Megan Morris Jennifer Alana Rivero Jerrica Yasumura
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