In this episode of Beauty Bytes, Dr. Kay sits down with transformative business coach and launch strategist Epic Aprille Franks to decode the future of content marketing. With a background in managing eight-figure portfolios and helping thousands of entrepreneurs build profitable brands, Aprille ...
In this episode of Beauty Bytes, Dr. Kay sits down with transformative business coach and launch strategist Epic Aprille Franks to decode the future of content marketing. With a background in managing eight-figure portfolios and helping thousands of entrepreneurs build profitable brands, Aprille explains why the digital landscape has shifted from "social media" to "interest-based media," requiring a fresh approach to how we connect with audiences . Together, they dismantle the overwhelm of daily posting by introducing the "Batch 14-27" protocol and exploring the power of "Cred Clips"—short B-roll videos that build authority without requiring you to speak on camera .
The conversation dives deep into the technical side of modern marketing, revealing why hashtags are dead on Instagram and how to pivot toward an SEO-driven strategy using keywords and AI tools like Claude, Hedra, and Kling . Beyond the tactics, Epic Aprille shares profound insights on the entrepreneur's mindset, advocating for intentional abundance and the concept that women must "rest to work" rather than treating rest as a reward. Aprille also shares details about her upcoming event, Marketing School Live, taking place in Atlanta this April; you can follow her journey and get updates on Instagram at @EpicAprille .