In this episode of the Style POV, I sit down with Anastasia Souris—better known as the Denim Curator—to talk about how she’s turned a lifelong love of denim into a signature style that’s both personal and deeply considered.
With a background in marketing and PR for brands like Victoria’s Secret, Steve Madden, and Michael Kors, Anastasia brings an editorial eye to everything she wears. We chat about how her career shaped her style, what drew her to vintage denim in the first place, and why finding the perfect pair of jeans is often more about patience than perfection.
She shares how her Denim Edit series became a go-to resource for fashion lovers, and how she uses storytelling, craftsmanship, and a sense of self to guide what she wears. We also get into wedding planning, community accountability in fashion, and the ongoing tug-of-war between trends and gut instinct.
If you’ve ever wanted to shop more intentionally—or simply understand what makes denim so iconic—this conversation is full of tips, stories, and inspiration.
Where To Find Anastasia:
Instagram: @anastasiasouris
TikTok: @anastasia.souris
Substack: @anastasiasouris
anastasiasouris.komi.io
Full Show Notes: https://gabriellearruda.com/anastasia-souris-on-timeless-style-vintage-denim-and-personal-evolution/
Timestamps
01:21 – The Journey from Marketing and PR
03:17 – Personal Style as your Personal Brand
06:07 – Inspired by the Classics
09:20 – Finding the Perfect Pair of Jeans
11:29 – A Lesson in Patience: Vintage Hunting
15:01 – Current Style Philosophy
17:49 – Fashion Accountability to the Community
20:28 – Wedding Planning
24:28 – Start with What You Have
29:06 – Following Trends or Trusting Your Gut?
31:52 – Tips for Finding Vintage Levi's
37:10 – What’s in Anastasia’s Cart
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Disclaimer: The Style POV Podcast content is for general informational purposes only and should not be considered professional advice. The views expressed by hosts and guests are their own. Gabrielle Arruda is not liable for any errors or omissions, and listeners use the information at their own risk.