In this lively and candid episode, UNB Tim sits down with Tim Wildman, founder of WildmanT, to discuss the evolution of his brand and how he became the go-to creator of big-pouch underwear. The conversation dives into how the Big Dick Underwear Company was born, how marketing restrictions shaped the brand’s voice, the challenges of producing in the U.S., and the surprising demographics of his customer base.
The two Tims explore the rise of pouch-focused underwear, being copied by competitors, the unexpected popularity of thongs among straight men, and the growth of the modified/pumpers community that helped shape WildmanT’s Monster Cock line. The episode also touches on social media censorship, customer needs, limited-edition drops, and upcoming product ideas like leggings and swim thongs.
Funny, brutally honest, and packed with insider industry insights, this episode highlights the importance of solving real problems for real men—and the sometimes wild world of men’s underwear design.
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Takeaways
Brand Origins & Strategy
• WildmanT started in 2009 with novelty items but pivoted after consistent copying and marketing limitations.
• When ads weren’t allowed, he turned keywords into his main advertising strategy—using language big brands couldn’t.
• Search terms like “big dick underwear” became a goldmine because buyers were already looking for exactly that.
Building a Unique Market
• WildmanT intentionally targeted underserved men in middle America who struggled with comfort in standard underwear.
• His brand became one of the first fully dedicated “big pouch” companies, not just a single product line.
Challenges of Social Media & E-Commerce
• Platforms like Facebook, TikTok, and Amazon routinely flag men’s underwear images regardless of compliance.
• Even mannequin photos are often rejected, forcing the use of “ghost” product shots.
• Automated content moderation is inconsistent, making it difficult for underwear brands to operate normally online.
Product Evolution
• Customer demand continually pushed for bigger pouches—today’s “Big Boy” is nearly double its original size.
• The Monster Cock pouch was born from needs of the modified/pumpers community.
• Limited editions (Halloween, upcoming Santa brief) sell out immediately and won’t be reproduced.
Manufacturing Philosophy
• All WildmanT products are made in Fort Lauderdale, FL, which increases costs but maintains quality and control.
• The team is exploring leggings, but pricing and production costs remain a barrier.
• Swimwear thongs may return soon.
Customer Insights
• 60–70% of WildmanT customers are straight men seeking comfort solutions.
• Doctors who perform implants and scrotal enhancement surgeries recommend WildmanT to patients.
• Big dick underwear isn’t just about vanity—many buyers struggle with long-term comfort and mobility issues.
Industry Commentary
• Copycat designs are rampant in the underwear market.
• Smaller brands often lose out when competing companies mass-produce their ideas.
• Despite growing acceptance, men’s underwear is still difficult to market due to censorship and social taboos.
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Sound Bites
• “My raunchy mouth is what made me the king of big dick underwear.”
• “People searched for big dick problems—but nobody marketed to them until I did.”
• “There are things out there bigger than I ever thought possible.”
• “If you’re hard, you should probably take your underwear off and start fucking.”
• “I make everything in the U.S. because I want perfection—and oversight.”
• “Some people buy my underwear not because they need it, but because it makes them feel good.”
• “Everything I make is designed for support and comfort first. Fun comes second.”
• “Many of my customers have spent 20, 30, sometimes 40 years trying to find underwear that finally fits.”
• “The Monster Cock pouch was created because the modified community needed an off-the-shelf solution.”
• “I can’t hide from my Southern family what I do—they see the site and think it’s wild.”
Links:
Store –
www.wildmant.com
Social
Twitter – https://x.com/BigBoyPouch
YouTube – https://www.youtube.com/user/wildmantonline
Instagram – https://www.instagram.com/wildmantim
Facebook – https://www.facebook.com/wildmantonline
NOTE – if reading this after the show has dropped, sometimes the account gets deleted by the social media site.
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