In this episode of The Inside Edit, Maeve sits down with tastemaker, brand owner, and content creator, Julia of The Millennial Decorator (TMD). Julia shares how she built a loyal audience by showcasing elevated, approachable designs, which blend sophistication and warmth, leading to highly covete...
In this episode of The Inside Edit, Maeve sits down with tastemaker, brand owner, and content creator, Julia of The Millennial Decorator (TMD). Julia shares how she built a loyal audience by showcasing elevated, approachable designs, which blend sophistication and warmth, leading to highly coveted vintage drops and successful product collaborations. Julia discusses starting TMD in 2020 as a creative outlet after losing her job, initially showcasing her home and vintage items, but quickly finding success in curating vintage home drops and eventually transitioning to vintage fashion—specifically shoes—because they fit everyone.
The conversation dives into Julia's strategic approach to sourcing high-quality vintage, including her tips on setting alerts and utilizing platforms like eBay for authenticity. She also shares the unexpected success of her personalized cosmetic bags and announces her exciting first shoe collaboration with Reformation. Julia wraps up by offering essential advice for aspiring entrepreneurs: emphasizing the need to be truly passionate about your work and the willingness to hustle to achieve your dreams.