Home / Green Beauty Conversations by Formula Botanica / EP296. Why the beauty industry is now selling you anti-zombie skincare

EP296. Why the beauty industry is now selling you anti-zombie skincare

Green Beauty Conversations by Formula Botanica

Dec 18, 2025

8 min

Description

You might not have noticed it yet, but there's a new word quietly taking over the beauty and wellness industries: longevity. It's showing up everywhere, from skincare marketing, supplements, blue zone diets, to so-called anti-zombie-cell serums (yes, you've read that right!). And while it sounds ...

You might not have noticed it yet, but there's a new word quietly taking over the beauty and wellness industries: longevity.

It's showing up everywhere, from skincare marketing, supplements, blue zone diets, to so-called anti-zombie-cell serums (yes, you've read that right!). And while it sounds scientific, serious, and self-caring, longevity might just be the beauty industry's cleverest rebrand yet.

Tune in to this week's episode of Green Beauty Conversations to find out more about how the beauty industry is quietly rebranding the term "anti-ageing".

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