Beauty products are full of bold promises: "anti-ageing," "chemical-free," "eco-friendly." But how many of these cosmetic claims actually hold up? In this episode of Green Beauty Conversations, Lorraine Dallmeier, CEO of Formula Botanica, chats with cosmetic claims expert Dr Theresa Callaghan abo...
Beauty products are full of bold promises: "anti-ageing," "chemical-free," "eco-friendly." But how many of these cosmetic claims actually hold up?
In this episode of Green Beauty Conversations, Lorraine Dallmeier, CEO of Formula Botanica, chats with cosmetic claims expert Dr Theresa Callaghan about the risks of misleading marketing, greenwashing, and how brands can build trust with honest, compliant claims.
If you want to create a beauty brand that's credible, ethical and future-proof, this is an episode you won't want to miss.
Check out Theresa's books:
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