Today I’m joined by Jared Priestner, CEO of Go Auto.
Jared breaks down why Go Auto is expanding aggressively into the U.S., how concentration risk in Western Canada shaped that move, and what it takes to scale culture across borders.
We talk financial discipline, acquisition integration, and why used cars remain one of the biggest profit unlocks for dealers willing to operate differently.
This episode is brought to you by:
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Topics:
00:07 Strategy for US market expansion?
01:51 How did Jared's early career shape him?
06:33 Key to strategic evolution and growth?
13:18 What defines the company's culture?
26:51 How do team dynamics impact customers?
27:54 How to balance profit and experience?
29:21 Best integration strategy for new acquisitions?
32:29 Why sell your store to this company?
37:07 Future vision and growth strategy?
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