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In this episode, Jeff welcomes Sherwood Cook II and Sherwood Cook III of Royalty Auto for an in-depth conversation at ASTA 2025. The trio highlights the importance of advocacy in the automotive industry, emphasizing honest communication and putting the customer’s safety and best interests first. They discuss the current challenges facing independent shops, from the technician shortage to the escalating costs of tools and access to training, and explore ways to attract and retain the next generation of technicians.
Timestamps:
00:00 "Safety Over Inconvenience Prioritized"
05:41 "Rapid Channel Success Explained"
11:12 "Sharing Training for Struggling Techs"
18:27 "Passion for Lifelong Training"
22:16 Micah's Creative Remote Control Hack
30:24 Streamlined Auto Service Conversations
35:31 "Assessing Vehicle Needs Insightfully"
39:45 The Dilemma of Discounting
43:11 "Practical Repairs Over Perfection"
48:44 Passionate Mechanic's Reflection
57:09 "Mentors, Survival, and Tool Humor"
01:00:51 "First Tools and Truck Shop"
01:04:14 Budget Tools vs Premium Quality
01:08:34 Bought Used Scanner, Regret Depreciation
01:14:47 Tech Industry Workforce Shortage
01:22:30 Hands-On Summer Skills Camp
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