We are heading into the end of the year, which means it’s time to start dreaming about your 2026 goals. If seeing your name in print or landing a major brand deal is on your vision board, this episode is your blueprint.In this "Best Of" archive episode (originally recorded when my book Crochet S...
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We are heading into the end of the year, which means it’s time to start dreaming about your 2026 goals. If seeing your name in print or landing a major brand deal is on your vision board, this episode is your blueprint.
In this "Best Of" archive episode (originally recorded when my book Crochet Snuggle Buddies launched!), I am breaking down the exact behind-the-scenes story of how I landed a book deal and international magazine covers with a single cold email.
I used to think editors were unreachable. Then, I learned a "service-first" pitch strategy from entrepreneurs Susie Moore and Cathy Heller that changed everything. Instead of asking for a favor, I asked, "How can I help you meet your needs?" The result? A book contract, multiple magazine features, and a massive shift in my business trajectory.
In this episode, we cover:
The "Service-First" Pitch: How to write an email that editors actually want to read (and respond to!).The Mindset Shift: Why saying "I am a crochet designer" out loud was the key to unlocking my confidence.The Timeline: From a Monday night Google search in February to a book launch in March—how fast things can move when you take action.Manifesting the Cover: How I set a specific goal to get my Amigurumi designs on the front cover of a UK magazine —and made it happen.Cold Email Strategy: Who to contact, what to say, and how to follow up.
Whether you want to submit a pattern, write an article, or pitch a collaboration, this episode proves that you are one email away from a completely different career.
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Note: This episode is a replay from March 2025, but the strategy is timeless for anyone looking to make big moves in 2026!
For a deeper dive into growing your handmade business, check out my new book, Hooked on Growth , which goes into much more detail on scaling!
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