In this insightful episode of 'Rooted Agritourism,' Dr. Liz Fiedler Mergen, the owner of Sunny Mary Meadow flower farm in Central Minnesota, shares her unique journey from a nursing career to becoming a successful flower farmer and rural entrepreneur. Joined by podcast producer Abbey as the guest host, Liz delves into her agricultural upbringing, the evolution of her business Sunny Mary Meadow, challenges in agritourism, and her vision to create sustainable income streams. The conversation covers the logistical and emotional facets involved in building a reputable flower farm, the implementation of agritourism strategies, and the significant role community support plays in her entrepreneurial journey. The episode wraps up with Liz’s favorite and least favorite farm tasks, educational resources, and a teaser for a new tool set to revolutionize farming. Tune in to hear an inspiring story filled with passion, perseverance, and purposeful growth.
00:00 Introduction to Rooted Agritourism
00:19 Meet the Hosts: Dr. Liz and Abbey
01:31 Liz's Agricultural Background
02:18 Life After College and Meeting Josh
05:41 Starting a Family and Farm Life
07:54 Deciding to Stay on the Family Farm
12:38 Building a Sustainable Flower Farm Business
19:13 Legal and Zoning Challenges for Farm Venues
21:06 Deciding to Build New: The Plan
22:05 Collaborating with Local Businesses
24:12 Creating a Multi-Use Space
25:31 Business Strategy and Market Gaps
32:52 Sustainable Flower Farming
33:41 Rapid Fire Questions
36:31 Conclusion and Future Plans
Podcast Website: https://www.sunnymarymeadowcoaching.com/rootedagritourism
Podcast Instagram: https://www.instagram.com/rootedagritourism/
Business Coaching: https://www.sunnymarymeadowcoaching.com/
Farm Website: www.sunnymarymeadow.com
FarmerstoFlorists: https://www.farmerstoflorists.com/
Farm Instagram: https://www.instagram.com/sunnymarymeadow/
Podcast Facebook group: https://www.facebook.com/groups/888196709178852