In this episode of 'Rooted Agritourism,' host Dr. Liz Fiedler Mergen speaks with Jenny Bredeken from Full Circle Farm. They discuss Jenny's entrepreneurial journey from Minnesota to Honolulu, exploring her passion for fermentation and sourdough bread that led to the creation of their farm and micro bakery. Jenny shares her experiences in reconnecting people with the origins of their food, the challenges of farming, and transitioning to wholesale markets. They also delve into the support of family legacy and the importance of local, fresh products. Tune in for an inspiring conversation about agritourism, rural entrepreneurship, and the power of following one's dreams despite the obstacles.
00:00 Introduction to Rooted Agritourism
00:24 Meet Jenny Bredeken from Full Circle Farm
01:24 The Origin Story of Full Circle Farm
01:49 From Hawaii to Minnesota: A Journey of Passion
05:29 The Birth of a Sourdough Business
07:28 Challenges and Triumphs in Agritourism
09:43 Building a Sustainable Future
16:56 The Realities of Farming
22:00 Current Offerings and Future Plans
23:06 The Importance of Fresh Milled Flour
23:50 Nutritional and Flavor Benefits of Fresh Flour
24:45 Storing and Prioritizing Freshness
26:06 The Value of Buying Local
27:06 Pricing Strategies for Artisan Bread
29:29 Challenges and Lessons in Wholesale
33:16 Balancing Passion and Practicality
35:21 Future Plans for the Farm
37:59 Rapid Fire Questions and Closing Thoughts
Podcast Website: https://www.sunnymarymeadowcoaching.com/rootedagritourism
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