Text Agony Aunt Roz with your Cutflower Questions.In this heartfelt episode of the Cut Flower Podcast, Roz chats with Laura from Flowers by the Brae, a former office worker turned passionate flower farmer and florist based in Errol, Scotland. Laura shares the highs and lows of leaving a tradition...
Text Agony Aunt Roz with your Cutflower Questions.
In this heartfelt episode of the Cut Flower Podcast, Roz chats with Laura from Flowers by the Brae, a former office worker turned passionate flower farmer and florist based in Errol, Scotland. Laura shares the highs and lows of leaving a traditional career to grow blooms in the Scottish soil. She opens up about the realities of flower farming - from unpredictable seasons and sustainability challenges to the joy of connecting with customers through storytelling. Together, Roz and Laura explore the emotional side of floristry, the importance of local partnerships, and how Laura balances her growing business with family life. This episode is an honest and inspiring look into what it really means to build a business from the ground up - flowers, failures, fulfillment and all.
Key Takeaways:
- Laura transitioned from a desk job to flower farming and floristry.
- Sustainability remains a core focus in her business practices.
- Building strong relationships with local venues has supported her growth.
- Managing social media is a key (and often challenging) part of running a flower business.
- Growing seasons are unpredictable, requiring flexibility and resilience.
- Storytelling helps Laura connect emotionally with her customers.
- The flower farming journey is filled with lessons—both humbling and rewarding.
- Balancing family life and business is a continual process.
- Community support plays a vital role in small-scale flower farming success.
Find out more about Laura here
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