He almost signed with the Detroit Tigers. But instead of a baseball career, Dr. Robert Cialdini chose a calling to study what truly moves people and how influence can be used to uplift, not manipulate. That decision led to groundbreaking research that transformed business, psychology, and leadership around the world. In this episode, Tim Storey and Dr. Cialdini explore how generosity builds trust, why reciprocity is the secret to connection, and how persuasion grounded in ethics becomes a lasting force for good.
Dr. Robert Cialdini is a psychologist, bestselling author, and the world’s leading expert on influence and persuasion. His groundbreaking research and books, including Influence and Pre-Suasion, have shaped how people and organizations communicate with integrity.
In This Episode, Tim and Dr. Cialdini Discuss:
(00:00) Introduction
(02:06) The Baseball Dream That Almost Happened
(03:28) The Scout Who Changed His Life Forever
(07:29) How Influence Became a Lifelong Mission
(09:08) The Secret Power of Positive Persuasion
(16:18) What Ethical Influence Really Means
(20:05) The Truth About Motives and Integrity
(22:32) Shaping Character and Influence in Children
(25:26) Leadership Lessons From Phil Jackson
(28:00) The Human Side of Being an Influencer
(30:37) Expanding People’s Appetite for Growth
(36:28) The Seven Principles of Persuasion
Dr. Robert Cialdini is one of the world’s leading experts on influence and persuasion. He is the Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University and the President of Influence at Work. His bestselling books, Influence: The Psychology of Persuasion and Pre-Suasion, have sold millions of copies in more than 30 languages. Dr. Cialdini’s research explains why people say yes and how influence can be used ethically to build trust and cooperation. His work has shaped how leaders, businesses, and everyday people communicate. Because of his lifelong research and impact, he is often called the “Godfather of Influence.”
Resources Mentioned:
Influence: The Psychology of Persuasion by Dr. Robert Cialdini: https://www.amazon.com/Influence-Psychology-Persuasion-Robert-Cialdini/dp/006124189X
Pre-Suasion: A Revolutionary Way to Influence and Persuade by Dr. Robert Cialdini: https://www.amazon.com/Pre-Suasion-Revolutionary-Way-Influence-Persuade/dp/1501109804
Connect with Dr. Cialdini:
Website: https://www.influenceatwork.com
LinkedIn: https://www.linkedin.com/in/robertcialdini
Connect with Tim:
Website: https://www.timstorey.com
Instagram: https://www.instagram.com/timstoreyofficial
YouTube: https://www.youtube.com/@MiracleMentalitywithTimStorey
LinkedIn: https://www.linkedin.com/in/timstoreyofficial
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