How do small and women-owned businesses survive — and thrive — in markets dominated by massive competitors? In this power-packed episode of Women Road Warriors, marketing and branding strategist Julie Matzen reveals the real-world strategies that help small businesses break through the noise and ...
How do small and women-owned businesses survive — and thrive — in markets dominated by massive competitors? In this power-packed episode of Women Road Warriors, marketing and branding strategist Julie Matzen reveals the real-world strategies that help small businesses break through the noise and compete on a larger stage.
Julie, co-founder of MayDay Agency and Boarderline, has made it her mission to level the playing field for startups and growing companies that feel like “small fish in a giant pond.” She shares the essential moves every founder must make today, including how to sharpen your brand story, position your products strategically, secure a line of credit before you need it, and forecast with clarity in a shifting economy.
Whether you're launching a business, scaling an existing one, or fighting to stay competitive in a monopolized industry, Julie delivers actionable advice you can use immediately.
You’ll learn:
·The biggest barriers small and women-owned businesses face today
· How to build a brand that stands out in saturated markets
· Why access to capital and realistic forecasting are non-negotiables
· Key steps to launching new products with confidence
· How to rethink your business strategy so you can compete with industry giants
If you're ready to stop swimming upstream and start gaining ground, this episode will give you the insight and strategic muscle to move forward with power and precision.
Tune in to Women Road Warriors with Shelley Johnson and Kathy Tuccaro— where we power women on the road to success.
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