In this episode of Skin Anarchy, Dr. Ekta Yadav sits down with Smitha Rao—biotechnologist, longtime beauty innovator, and founder of Pareva Beauty—for a grounded, science-first conversation on what skin longevity actually means. Part of the Lessons in Longevity series, this episode challenges the tired idea of “anti-aging” and reframes skincare as long-term biological support rather than surface-level correction.
With nearly two decades in biotech and beauty, Smitha brings a rare perspective shaped by molecule development, patents licensed across major brands, and leadership roles behind more than 200 products. That experience revealed a growing disconnect: while consumers want clarity and real science, the industry often defaults to hype, fear-based claims, and trend chasing. Pareva Beauty was born as a response—built on transparency, rigor, and the belief that longevity is about extending skin function and resilience, not reversing time.
At the center of the discussion is Molecur 3™, Pareva’s proprietary, plant-based technology inspired by the Hallmarks of Aging. Smitha explains how targeting inflammation, cellular stress, and age-related decline—rather than isolated “anti-aging” claims—creates a more realistic and sustainable path for skin health. The conversation also dives into plant-derived exosomal signaling, why it differs from human-derived systems, and how it offers a safer, scalable approach for topical longevity skincare.
Together, Dr. Ekta and Smitha unpack why fewer, better-designed products outperform complex routines, why transparency matters more than vague “clean” labels, and how longevity skincare must earn trust through data—not promises.
Listen to the full episode to hear how Smitha Rao is helping redefine the future of skincare—where science, honesty, and long-term skin health come first.
Shop Parëva Beauty and use code SA20 for 20% through 3/17.
CHAPTERS:
(0:02) - Introduction, Lessons in Longevity & Smitha Rao
(1:21) - From Biotech to Beauty Innovation
(2:50) - Why Pareva Was Created & The Longevity Gap
(3:33) - Defining Skin Longevity & Extending Your Prime
(5:38) - Rejecting Anti-Aging & Reframing Aging Quality
(8:51) - Molecure 3™: Hallmarks of Aging Inspiration
(10:27) - Plant Stem Cells, NAD⁺ & Exosome Signaling
(14:00) - Exosomes Explained: Plant vs Human-Derived
(22:51) - Simplifying Skincare: Fewer Steps, Better Results
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