In this episode of Skin Anarchy, Dr. Ekta Yadav sits down with Jordan Harper, board-certified nurse practitioner and founder of Barefaced, to explore the movement toward simplicity, integrity, and long-term skin health. With nearly a decade in aesthetic medicine, Harper brings a refreshing, clinically grounded perspective to a beauty landscape overwhelmed by trends, noise, and overcomplicated routines.
Harper shares how her early career in the ICU shaped her detail-oriented, problem-solving mindset — and how she carried that discipline into aesthetics. What she noticed immediately was a disconnect: patients would invest heavily in treatments but neglect the daily routine that actually sustains results. That realization became the foundation of Barefaced’s “less but better” philosophy, anchored by her Core Four essentials: exfoliant, vitamin C, retinoid, and SPF.
Throughout the conversation, Harper reframes skincare as prevention, not correction — a longevity-based approach that prioritizes the barrier, cellular health, and consistency over quick fixes. She also dives into the meaning of true “medical grade”: thoughtful formulations, meaningful concentrations, and uncompromising standards. It’s the reason she once pulled a product at a $200,000 loss — integrity outweighs profit.
From the cult-favorite Toning Pads that sparked the brand’s cult following to Barefaced’s commitment to education and honest guidance, Harper emphasizes serving the consumer, not selling to them.
Tune in to hear how Jordan Harper is redefining modern skincare through clinical rigor, simplicity, and unwavering authenticity — and why the future of skin health is built on foundations, not fads.
SHOP BAREFACED and learn more on social media!
CHAPTERS:
(0:02) - Introduction & Guest Welcome
(0:40) - From ICU to Aesthetics: The Turning Point
(2:34) - The 80/20 Rule: At-Home vs In-Office Results
(4:39) - Common Routine Mistakes & Barrier Damage
(7:16) - “Less, But Better” and The Core Four
(9:28) - Longevity vs Anti-Aging
(12:12) - What “Medical Grade” Really Means
(17:28) - Scaling with Integrity & Brand Discipline
(20:35) - Cult Favorites, Toning Pads & Community-Centered Care
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