The Malaise Era, a period of the US auto industry from the early 1970s to the mid 1980s, was certainly not one that garners much enthusiasm or celebration from your typical modern day car enthusiast. The rather abrupt introduction of stricter emissions and safety standards, plus the demand for be...
The Malaise Era, a period of the US auto industry from the early 1970s to the mid 1980s, was certainly not one that garners much enthusiasm or celebration from your typical modern day car enthusiast. The rather abrupt introduction of stricter emissions and safety standards, plus the demand for better fuel economy, gave US automakers quite the fight to stay relevant and afloat while Japanese manufactures infiltrated US market share.
Despite the struggle though, the Malaise Era was actually an important period of innovation that indirectly created a lot of important engineering and incredible cars. But why?
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This week's episode follows Hagerty's latest Revelations video highlighting the Mercedes-Benz R129 SL - and how despite being at the end of a generation of Bruno Sacco cars, its original design was conceived all the way towards the beginning of the Malaise Era. Much of why the R129 took so long to develop was because Mercedes diverted engineering resources to the W201 "Baby Benz," the W124 "E-Class" and the M102 new family of downsized, fuel-efficient engines to hit American CAFE fuel-economy and emissions requirements. But much of why the R129 took so long to develop, partly due to the Malaise Era, is what made it so great throughout the 1980s and early 1990s.
Other cars, however - like the Ford Mustang II, Cadillac Cimarron, and Isuzu Pup - may not have enjoyed the same celebration (and likely never will...)
Jason and Derek also discuss the struggles of the US auto industry during this time - and how they're eerily related to the current US administration's removal of penalties for CAFE standards. Could we be entering an era where we erase all the progress we gained after the Malaise Era? Or will the free market allow for innovation in ways we may not expect?
All this and more, on this week's episode of The Carmudgeon Show.
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