Seth Casden joins Founder’s Story to explain how Hologenix is delivering health and wellness through everyday textiles, why infrared science took years to gain acceptance, and how building a meaningful company requires patience, humility, and a long-term mindset.
Key Discussion Points
Seth explai...
Seth Casden joins Founder’s Story to explain how Hologenix is delivering health and wellness through everyday textiles, why infrared science took years to gain acceptance, and how building a meaningful company requires patience, humility, and a long-term mindset.
Key Discussion Points
Seth explains how CELLiant technology captures the body’s natural heat and converts it into infrared energy that re-enters the body to improve circulation and recovery. He walks through the early skepticism around infrared and photobiomodulation, why scientific validation mattered more than hype, and how adoption accelerated as biohacking and longevity gained mainstream attention. The conversation also explores Seth’s personal experiences using the technology for injury recovery, sleep improvement, and even animal health—highlighting the absence of placebo effects. On the business side, Seth shares why Hologenix shifted from pure licensing to direct-to-consumer, the importance of controlling the narrative, and the leadership lessons learned from building multiple companies over decades.
Takeaways
This episode reinforces that real wellness breakthroughs often come from applying science quietly and consistently rather than chasing trends. Seth emphasizes that success in entrepreneurship is less about avoiding failure and more about maintaining perspective, resilience, and integrity. Separating personal identity from business outcomes allows founders to endure setbacks without losing momentum. The future of health, Seth argues, lies in integrating wellness into daily life seamlessly—without requiring people to change who they are or how they live.
Closing Thoughts
Seth Casden’s journey shows that longevity—both personal and professional—is built through patience, curiosity, and commitment to real value. As wellness technology evolves, the most powerful innovations may be the ones working invisibly in the background, improving lives while people sleep, move, and live their everyday routines.
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