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In this episode of the Get Obsessed Podcast, Julie Lokun continues her conversation with world-renowned brain performance expert and bestselling author Jim Kwik. Julie leads a thoughtful discussion on why learning how to think is more important than memorization, credentials, or traditional definitions of success.
Together, Julie Lokun and Jim Kwik explore cognitive flexibility as a core skill for entrepreneurs, leaders, and creatives navigating rapid change and artificial intelligence. They unpack the growing debate around higher education, student debt, and whether college is still necessary in today’s economy, especially for entrepreneurs and innovators.
Jim also shares his personal journey from childhood learning struggles caused by a brain injury to becoming a global educator who has taught millions. As a lifelong entrepreneur and self-described introvert, he offers candid insights on leadership, burnout, purpose, and how to sustain long-term impact while doing work that truly lights you up.
This episode reflects Julie Lokun’s signature interview style—curious, direct, and deeply human—and is essential listening for anyone ready to expand their thinking, sharpen their mental performance, and build a meaningful life and career on their own terms.
Topics Covered in This Episode
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Why learning how to think matters more than what to learn
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Cognitive flexibility as a competitive advantage in business and life
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Is college necessary for entrepreneurs in today’s economy?
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The impact of AI on education and lifelong learning
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Jim Kwik’s journey from learning challenges to global educator
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How introverts succeed in entrepreneurship and leadership
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Burnout, purpose, and sustainable success
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Turning adversity into impact
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Building a truly limitless life
Episode Summary
Hosted by Julie Lokun, this episode of the Get Obsessed Podcast features Jim Kwik sharing why cognitive flexibility and learning how to think are essential skills in today’s fast-changing world. Jim also reflects on his journey from early learning struggles to becoming a global educator, offering insights on entrepreneurship, education, and limitless growth.
Frequently Asked Questions
Who hosts this episode of the Get Obsessed Podcast?
This episode is hosted by Julie Lokun, media strategist, podcast host, and founder of Cre8tive Con.
Who is Jim Kwik and why is Julie Lokun interviewing him?
Jim Kwik is a world-renowned brain performance expert and author of Limitless. Julie Lokun brings him on the Get Obsessed Podcast to explore learning, mindset, education, and personal growth through a practical and human lens.
What is cognitive flexibility and why is it important?
Cognitive flexibility is the ability to adapt your thinking, learn new skills quickly, and shift perspectives. Julie Lokun highlights this skill because it is essential for entrepreneurs, leaders, and professionals navigating constant change.
Is this episode only for entrepreneurs?
No. While entrepreneurs will find it valuable, Julie Lokun guides the conversation to benefit professionals, creatives, parents, and lifelong learners who want to improve focus, learning speed, and mental clarity.
What makes this interview different from other Jim Kwik interviews?
Julie Lokun focuses on the intersection of learning, purpose, and real-life application, drawing out insights that go beyond techniques into sustainable growth and fulfillment.
Meet Jim Kwik LIVE
Want to experience Jim Kwik beyond the podcast? You can meet Jim Kwik LIVE at Cre8tive Con 2026, hosted by Julie Lokun, where he will share powerful insights on learning, mindset, and human potential.
Visit www.cre8tivecon.com and use the code KWIK50 to save $50 on your ticket.
If this conversation sparked something in you, take the next step and experience it live.
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