Home / BigDeal / #96 Business Expert: The BEST Way To Make Millions In Profit | Mike Michalowicz

#96 Business Expert: The BEST Way To Make Millions In Profit | Mike Michalowicz

BigDeal

Oct 07, 2025

58 min

Description

Most entrepreneurs run their business backwards — revenue first, expenses second, profit last. In this episode, I sit down with Mike Michalowicz, the guy who literally wrote the book on profit ("Profit First"), to flip that formula on its head. Mike shares how to take control of your cash, build a business that runs without you, and turn financial chaos into consistent profit. We dig into why chasing revenue kills margins, how to instantly boost cash flow by focusing on your best clients, and why underpricing keeps you stuck. If you’re tired of feeling broke in a business that’s “doing well,” this one’s for you.

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00:00:00 Introduction
00:00:51 Reclamation Services: Turning Struggles into Success
00:02:00 Maximizing Revenue and Cutting Costs
00:03:50 Client Prioritization and Revenue Quality
00:05:13 Understanding Client Value and Business Strategies
00:06:56 The Importance of Client Avatars and Market Targeting
00:08:25 The Real Essence of Business Success
00:08:48 Personal Stories of Financial Ups and Downs
00:13:50 Lessons from Financial Failures
00:21:20 Pumpkin Plan: Growing a Successful Business
00:26:44 Client Expectations and Rapid Response
00:27:15 Industry Insights and Fixed Billing
00:28:35 The Power of Asking the Right Questions
00:29:14 Selling Strategies for Entrepreneurs
00:33:18 Understanding Customer Quality and Pricing
00:37:37 Focusing on Business Efficiency
00:44:22 The Profit First Framework
00:48:40 Investing in Yourself as an Entrepreneur
00:51:26 Building a Business That Runs Without You
00:53:09 Conclusion

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