Can a startup beat Apple and Samsung on their own turf? Carl Pei, the founder and CEO of Nothing, is betting on it. Growing up in Sweden, Pei was captivated by American gadgets like Apple’s first iPod. But over time, he says, those products lost their edge. On the latest episode of Bold Names, Pe...
Can a startup beat Apple and Samsung on their own turf? Carl Pei, the founder and CEO of Nothing, is betting on it. Growing up in Sweden, Pei was captivated by American gadgets like Apple’s first iPod. But over time, he says, those products lost their edge. On the latest episode of Bold Names, Pei joins WSJ’s Christopher Mims and Tim Higgins to explain why he believes his electronics company, Nothing, which is valued at $1.3 billion, can challenge Apple and Samsung. Pei believes that artificial intelligence and a new generation of design-savvy users will set Nothing apart.
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