🎙️ Meet the Man Shaping Hollywood's Future
In this season finale of Technically Creative, Orlando Wood sits down with Yves Bergquist — Director of the AI & Media Project at USC’s Entertainment Technology Center (where every major studio, from Warner Bros. to Netflix to Sony, collaborates on the future of storytelling), and CEO of Corto AI, a company decoding the narrative DNA of films, ads, and media.
Yves is one of Hollywood’s leading voices in AI — helping the industry understand how technology, data, and culture intersect. But this conversation isn’t just about algorithms or analytics. It’s about stories: the ones that shape audiences, and the ones we tell ourselves.
In a remarkably candid exchange, Yves shares how his work mapping creative data has paralleled his own journey of reinvention — from public failure to personal growth. It’s a rare, human look at how the next wave of creativity will be built on both intelligence and empathy.
🎧 Highlights include:
● How USC’s Entertainment Technology Center is redefining AI for Hollywood
● The “Content Fingerprinting Initiative” — using math to protect IP in generative media
â—Ź Corto AI and the narrative DNA of storytelling
● Why Gen Z wants a John Hughes-style revival of “people misbehaving” movies
â—Ź What Yellowstone and House of Guinness teach us about storytelling as marketing
● Yves’ personal story of failure, forgiveness, and self-discovery
â—Ź Why the next Golden Age of creativity will be the most human yet
🔗 Learn more about USC’s Entertainment Technology Center: https://www.etcenter.org
đź”— Explore Corto AI: https://www.corto.ai
đź”— Visit KoobrikLabs: https://www.koobriklabs.com
đź”— Connect with Orlando: https://www.linkedin.com/in/orlando-wood
đź“Ť Chapters:
[00:00] Introducing Yves Bergquist — data, culture, and storytelling
[04:00] Inside USC’s AI & Media Project
[07:00] The “Content Fingerprinting Initiative” and copyright in the AI era
[12:00] Decoding the narrative DNA of stories
[17:00] Global storytelling trends and the Gen Z renaissance
[25:00] Corto AI and the future of brand storytelling
[34:00] How data and emotion drive creativity
[44:00] Yves’ candid story of failure and redemption
[57:00] Why the future of creativity is deeply human
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