What if the hardest part of building a company isn’t the product, but knowing exactly who it’s for?In this episode, a16z General Partner Martin Casado sits down with Abhishek Agrawal, Cofounder and CEO of Material Security, to discuss how an ideal customer profile is discovered, how to manage any...
What if the hardest part of building a company isn’t the product, but knowing exactly who it’s for?
In this episode, a16z General Partner Martin Casado sits down with Abhishek Agrawal, Cofounder and CEO of Material Security, to discuss how an ideal customer profile is discovered, how to manage any kind of customer, and how frothy markets can distort real signal.
Follow Martin on X: https://x.com/martin_casado
Follow Material Security on X: https://x.com/material_sec
Follow Abhishek on LinkedIn: https://www.linkedin.com/in/abhishek--agrawal/
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