Tricia Biggio, CEO of Invisible Universe, joins hosts Charlie Fink and Ted Schilowitz for an illuminating deep-dive into how AI is revolutionizing content creation for social media. A veteran television producer who transitioned from traditional media to Snap, then launch...
Tricia Biggio, CEO of Invisible Universe, joins hosts Charlie Fink and Ted Schilowitz for an illuminating deep-dive into how AI is revolutionizing content creation for social media. A veteran television producer who transitioned from traditional media to Snap, then launched her own company, Biggio reveals how her team built the world's first AI-powered content creation platform that reduces production costs by 95% per minute. From creating viral characters like Serena Williams' daughter's doll "Qai Qai" to launching Invisible Studio—a comprehensive AI toolset now used by eighth-graders to compete with major studios—Biggio demonstrates how authentic storytelling paired with rapid iteration is reshaping entertainment. Her company's brands have achieved billions of views across TikTok, Instagram, YouTube, and Roblox, proving that social platforms can serve as testing grounds for intellectual property development rather than just marketing channels.
Guest Highlights
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How "minimum viable content" philosophy allows rapid testing and iteration with audiences rather than traditional seven-year development cycles
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Why authenticity beats polish—her grittiest Snap show (Bhad Bhabie) generated hundreds of millions of views while polished influencer content flopped
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The "Trojan horse" strategy of using social media as IP incubation rather than just distribution, turning audience feedback into real-time creative direction
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Building Invisible Studio—an all-in-one AI platform for script writing, voice generation, image creation, and video production that enterprise partners and individual creators can access
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How community-driven iteration replaces traditional media's "perfect then release" model, allowing brands to evolve in public and capture viral moments
Tricia emphasizes that successful AI content creation requires storytellers building tools for storytellers, not just technologists creating features. Her platform approach addresses both content creation and distribution challenges, recognizing that in a world of infinite content, strong narrative voice becomes more critical than ever. The conversation explores whether rapid AI-enabled production maintains creative integrity or if audiences actually prefer speed and authenticity over traditional craftsmanship.
News Segment Highlights
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Meta's display-enabled AI glasses launch with mixed reviews—monocular display creates adjustment issues, neural wristband shows gesture control promise despite device failing twice in live demos
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TikTok sale finalized to consortium including Larry Ellison, algorithm changes suspected to appease conservative concerns, potential government stake like Intel deal
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Snap CEO "betting the house" on Spectacles AR glasses strategy—risky move requiring major behavior change may keep devices in "exotic Ferrari" market vs mainstream "Toyota" adoption
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Nothing raises $200M for UK-based minimalist Android phone expansion
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Nintendo releases Virtual Boy accessory in cardboard and premium plastic versions
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