This fall, Beyond Meat became a meme stock, surging …and then falling right back down. For years, alternative meat companies Beyond Meat and Impossible Foods have struggled to win over customers en...
Beyond Meat and Impossible Burger boomed in the 2010s, but changing tastes have turned their sizzle into a fizzle. And as they continue to slide deeper into debt, these companies have struggled to ...
It’s 2019 and plant-based meats are on fire. But they’re also under fire. Supporters of the beef industry start a food fight with the plant-based meat industry. It kicks off on Super Bowl Sunday, w...
It’s 2016 and both Pat Brown’s Impossible Foods and Ethan Brown’s Beyond Meat are cooking up plant-based burgers for mass consumption. Ethan tries to woo Whole Foods executives to carry his Beyond ...
It's 2008 and two men, both vegans, ponder what they can do to improve the climate. Though they’re on separate sides of the country and in different professions (but they coincidentally share a las...
Flush from its success in video game graphics, Nvidia sets its sights on turning its gaming chips into the tools that will power the next wave of computing advancement. With both investors and comp...
It’s the early 1990s and video games are about to go 3D. And in a Denny’s in Silicon Valley, three engineers are plotting to cash in on the transition with a startup called Nvidia. But when they mi...
Fifty years after its inception, Dungeons & Dragons has become more than just a fantasy game for nerds. It’s a cultural phenomenon, thanks in part to Netflix’s “Stranger Things” and livestream ...
After years of falling sales, Dungeons & Dragons’ publisher TSR is being dragged under by massive debts and in need of rescue. But as hopelessness takes hold, TSR boss Lorraine Williams resorts...
When Gary Gygax and his gaming pal Dave Arneson create Dungeons & Dragons, he believes he’s onto something special and starts a business called TSR to publish it. But when TSR publishes the gam...
Novo Nordisk can't keep up with demand for Ozempic and Wegovy, giving competitor Eli Lilly the edge in the GLP-1 market. And off-brand competitors continue to hammer the company's market position. ...
When pharmaceutical giant Novo Nordisk developed a new medication for type 2 diabetes, they noticed that a welcome side effect was a small amount of weight loss. They had no idea that their ne...
The “Better in Denim” ad campaign put Gap back on the map for Gen Z — but are viral ads enough to fuel a comeback? Jordyn Holman of the New York Times breaks down how Gap CEO Richard Dickson is tak...
It’s late 2023, and Gap’s new CEO Richard Dickson is trying to revive the brand’s fading fortunes. Dickson is the man who rescued Barbie from cultural irrelevance and turned her into a blockbuster ...
It’s 2016, and a fire is ripping through a Gap distribution center in Fishkill, New York. When the smoke clears, thousands of Gap T-shirts, khakis, and jeans are reduced to ash. But one analyst see...
It's the 2010s, and the athleisure market has exploded. As Lululemon has grown into one of the world's biggest athletic wear companies, brands like Nike and Adidas want a piece of the pie—and new, ...
In the late 90s, Canadian entrepreneur Chip Wilson identified a new market emerging in North America: young women taking on yoga as a hobby. Wilson recognized that athletic wear for yoga didn’t exi...
Peloton’s pandemic hype and sales have died down and now, the company must determine what’s next. Lauren Thomas of the Wall Street Journal talks to us about what it’ll take for Peloton to continue ...
As the Covid-19 pandemic rages, Peloton’s stock surges and the company scrambles to keep up with the new demand for its products. They pour millions of dollars into increasing production and c...
In 2011, avid fitness fan John Foley comes up with an idea for an internet-connected exercise bike that allows users to experience the communal nature of a cycling class from the comfort of home. H...
