The luxury industry trades on a carefully constructed marketing image, deeply linked to artful claims of exclusivity, craftsmanship, and impeccable standards. But a slew of Milanese court cases linking some of luxury’s biggest names to sweatshops on the outskirts of the fashion capital have sent ...
The luxury industry trades on a carefully constructed marketing image, deeply linked to artful claims of exclusivity, craftsmanship, and impeccable standards. But a slew of Milanese court cases linking some of luxury’s biggest names to sweatshops on the outskirts of the fashion capital have sent uncomfortable shockwaves through the sector. Last week, LVMH-owned cashmere brand Loro Piana became the latest company caught up in the scandal. According to prosecutors, inadequate supply chain controls meant thousands of the brand’s cashmere jackets were made under exploitative conditions in illegal workshops. The scandals raise critical questions about luxury’s supply-chain integrity at a time when trust in the sector’s value proposition is already eroding.
This week on the Debrief, chief sustainability correspondent Sarah Kent joins Sheena Butler-Young to unpack the investigation and what it means for brands and consumers.
Key Insights:
- Prosecutors in Milan argue that luxury brands’ links to local sweatshops are a feature, not a bug in the system. Companies are negligent in how they monitor their supply chains and routinely turn a blind eye to red flags in order to maximise profits they say. "The crux of these cases is that big luxury brands are not really doing their homework," said Kent. Brands caught in the investigation say they have strong systems of controls in place and that they have cooperated with authorities to understand where things went wrong.
- Loro Piana, a brand long considered the pinnacle of luxury craftsmanship, is the latest — and perhaps most surprising — name to be swept up in the investigation. Renowned for its control over production and its sourcing of rare materials like baby cashmere and vicuña, Loro Piana sits in one of the most exclusive tiers of fashion, alongside labels like Hermès.
- Brands caught up in the scandal have been placed under court oversight to ensure they tighten up their supply-chain controls, but the broader systemic issues revealed by the Milanese investigations have no easy fix. "There are deep-seated economic challenges for an industry that is still largely very fragmented, made up of mom-and-pop shops competing on a global stage with countries that have much lower labour costs," said Kent. Manufacturers are under intense pressure on price, speed and flexibility, conditions that have helped give rise to “a cottage industry of cut-price suppliers that are not meeting Italy's own labour laws," she said.
- In the past, luxury brands have proved remarkably resilient to such scandals."What feels different this time is there is more jeopardy than there has been historically,” said Kent Hefty price increases over the past few years coupled with online complaints about declining quality are already fuelling a noisy debate about whether luxury brands are really worth the money. The sector’s alleged sweatshop links are “feeding into a bigger conversation that's already happening in a dangerous way,” said Kent. “This is not just a one-off scandal affecting one brand that can fade into the background.”
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