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The Themes That Will Define the 2026 Fashion Agenda
New Jan 07, 2026 25 min

The Themes That Will Define the 2026 Fashion Agenda

BoF and McKinsey’s annual State of Fashion report finds the industry entering 2026 with caution: 46 percent of executives expect conditions to worsen, citing geopolitics, macro volatility and the r...

The Sneaker of the Year 2025
Dec 17, 2025 28 min

The Sneaker of the Year 2025

Choosing “sneaker of the year” has rarely been this contentious. In 2025 the debate has splintered opinion between incumbent players like Nike and contenders from Vans, Converse and New Balance as ...

What Happens When Women Lead
Dec 12, 2025 16 min

What Happens When Women Lead

Collectively, Clare Waight Keller and Maria Cornejo have over two decades of experience in the fashion industry. Waight Keller’s impressive career includes roles at Givenchy, Chloé and Gucci — and ...

5 Big Questions About Luxury
Dec 04, 2025 30 min

5 Big Questions About Luxury

Luxury’s most eventful year in some time is closing with a bang. From Prada’s Versace acquisition to Matthieu Blazy’s debut Chanel Métiers d’Art collection, seismic industry developments are landin...

Is This the Year Discount Mania Finally Ends?
Nov 27, 2025 27 min

Is This the Year Discount Mania Finally Ends?

As the holiday shopping season approaches, consumer sentiment is slumping, yet spending is bifurcated – the top end keeps buying while the bottom 80 percent is more cautious. With Black Friday loom...

Can Fashion Still Meet Its Climate Promises?
Nov 20, 2025 30 min

Can Fashion Still Meet Its Climate Promises?

As COP30 gets underway in Belém, a port city on the edge of the Brazilian rainforest, the mood is sober. A decade after the Paris Agreement was adopted internationally to limit global warming, many...

Why Is Everyone Obsessed With Accessories?
Nov 12, 2025 22 min

Why Is Everyone Obsessed With Accessories?

Colourful charms, Labubu-laden handbags and a ring on every finger – accessories sales are booming. A surge of necklace stacks, playful rings and quirky charms is being driven by Gen Z’s push for p...

The Human Cost of Trump's Tariffs
Nov 05, 2025 25 min

The Human Cost of Trump's Tariffs

In late August, the US doubled duties on Indian goods to 50 percent, in what President Donald Trump described as a punishment for India’s purchases of Russian oil. Brands reacted immediately, ...

Would You Let AI Shop for You?
Oct 30, 2025 32 min

Would You Let AI Shop for You?

A new wave of AI shopping agents has emerged as Big Tech and start-ups alike vie for dominance of this new market. OpenAI, Google and Perplexity are experimenting with search-to-checkout, while fas...

Does Fashion Still Know What Women Want?
Oct 23, 2025 27 min

Does Fashion Still Know What Women Want?

This fashion month, models walked the tightrope between fantasy and function. On the runway, spectacle was dialled up to 100: Alaïa’s armless “straitjacket” dress, Margiela’s metal mouthpieces, and...

Can a Shop Truly Be a “Third Place”?
Oct 16, 2025 26 min

Can a Shop Truly Be a “Third Place”?

Retailers are racing to repackage shops as “third places” — low-pressure spaces to linger between home and work — as post-pandemic footfall softens and social isolation rises. Sociologist Ray Olden...

Sports x Fashion: Who’s Really Winning?
Oct 08, 2025 25 min

Sports x Fashion: Who’s Really Winning?

From team-branded fashion shows to tunnel-walk capsules and luxury watch deals, sport and fashion are converging at speed. The NFL has rolled smaller licensing tie-ups into marquee partnerships, wh...

Can Gen-Z Beauty Brands Grow Up?
Oct 01, 2025 23 min

Can Gen-Z Beauty Brands Grow Up?

Brands like Bubble, Starface and Byoma rode TikTok-native aesthetics to win Gen-Z hearts and Sephora shelf space with plush mascots, playful stickers and sensorial jelly textures. Founders close in...

Gen Z Isn’t Buying Luxury’s Story
Sep 24, 2025 22 min

Gen Z Isn’t Buying Luxury’s Story

Luxury is struggling to connect with Gen Z, a cohort raised on TikTok and YouTube who research before they buy, shop vintage and resale as a first stop, and question whether soaring prices match pr...

The Great Fashion Reset: Can Designer Debuts Revive Luxury?
Sep 10, 2025 34 min

The Great Fashion Reset: Can Designer Debuts Revive Luxury?

This fashion month arrives after years of post-pandemic boom giving way to a sharp slowdown in luxury demand. Weaker consumer confidence in China, pressure on aspirational shoppers and a wave of pr...

What Went Wrong at Ssense
Sep 03, 2025 26 min

What Went Wrong at Ssense

Ssense’s bankruptcy filing makes it the latest in a long line of online luxury retailers to find itself on the brink. In an internal memo, Ssense co-founder and CEO Rami Atallah blamed US tariffs f...

How Basketball Sneakers Got Their Groove Back
Aug 06, 2025 24 min

How Basketball Sneakers Got Their Groove Back

Performance basketball shoes have long been embedded in fashion culture, from the iconic Air Jordans of the 1990s to the stylised sneakers worn in NBA tunnel walks. But over the last decade, intere...

The Jobs Fashion and Beauty Talent Want in 2025
Jul 30, 2025 28 min

The Jobs Fashion and Beauty Talent Want in 2025

In the five years since the pandemic, fashion and beauty workplaces have undergone seismic change. Amid mounting economic uncertainty, geopolitical instability and the ongoing climate crisis, a wor...

High Luxury, Cheap Labour: Inside Loro Piana's Sweatshop Links
Jul 24, 2025 24 min

High Luxury, Cheap Labour: Inside Loro Piana's Sweatshop Links

The luxury industry trades on a carefully constructed marketing image, deeply linked to artful claims of exclusivity, craftsmanship, and impeccable standards. But a slew of Milanese court cases lin...