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Examining 20 Years of Fashion’s Influencer Economy
New Jan 09, 2026 28 min

Examining 20 Years of Fashion’s Influencer Economy

What began as scrappy self-publishing has become a finely tuned industry machine. Influencing is now big business. Four of the industry’s most influential creators came together at BoF VOICES 2025 ...

The Themes That Will Define the 2026 Fashion Agenda
New Jan 07, 2026 25 min

The Themes That Will Define the 2026 Fashion Agenda

BoF and McKinsey’s annual State of Fashion report finds the industry entering 2026 with caution: 46 percent of executives expect conditions to worsen, citing geopolitics, macro volatility and the r...

Awar Odhiang on Joy, Inclusion and Her Viral Chanel Moment
Dec 19, 2025 26 min

Awar Odhiang on Joy, Inclusion and Her Viral Chanel Moment

Born to South Sudanese parents and raised in Canada after arriving as refugees in 2002, Awar Odhiang grew up far from fashion’s orbit. She was studying health sciences and planning a career in medi...

The Sneaker of the Year 2025
Dec 17, 2025 28 min

The Sneaker of the Year 2025

Choosing “sneaker of the year” has rarely been this contentious. In 2025 the debate has splintered opinion between incumbent players like Nike and contenders from Vans, Converse and New Balance as ...

Riz Ahmed on the Radical Power of Storytelling
Dec 12, 2025 16 min

Riz Ahmed on the Radical Power of Storytelling

To close the first session of this year’s BoF VOICES on The Wider World, we wanted a voice that could cut through the noise and offer a clear, powerful call to action for human unity at a time when...

What Happens When Women Lead
Dec 10, 2025 16 min

What Happens When Women Lead

Collectively, Clare Waight Keller and Maria Cornejo have over two decades of experience in the fashion industry. Waight Keller’s impressive career includes roles at Givenchy, Chloé and Gucci — and ...

Can Luxury Brands Rebuild Trust With Customers?
Dec 05, 2025 1h 5m

Can Luxury Brands Rebuild Trust With Customers?

Instead of his usual place in the host’s seat, BoF founder and CEO Imran Amed appears this week as a guest in an interview with Jonathan Wingfield, editor-in-chief of System Magazine, alongside Luc...

5 Big Questions About Luxury
Dec 03, 2025 30 min

5 Big Questions About Luxury

Luxury’s most eventful year in some time is closing with a bang. From Prada’s Versace acquisition to Matthieu Blazy’s debut Chanel Métiers d’Art collection, seismic industry developments are landin...

An Act of Love: Securing Franca Sozzani’s Legacy
Nov 28, 2025 36 min

An Act of Love: Securing Franca Sozzani’s Legacy

Francesco Carrozzini grew up inside the rarefied world of Vogue Italia — not just observing it, but living it. As the son of Franca Sozzani, the magazine’s legendary editor-in-chief, fashion wasn’t...

Is This the Year Discount Mania Finally Ends?
Nov 26, 2025 27 min

Is This the Year Discount Mania Finally Ends?

As the holiday shopping season approaches, consumer sentiment is slumping, yet spending is bifurcated – the top end keeps buying while the bottom 80 percent is more cautious. With Black Friday loom...

Can Fashion Still Meet Its Climate Promises?
Nov 19, 2025 30 min

Can Fashion Still Meet Its Climate Promises?

As COP30 gets underway in Belém, a port city on the edge of the Brazilian rainforest, the mood is sober. A decade after the Paris Agreement was adopted internationally to limit global warming, many...

Amber Valletta: ‘Do What You Love. Serve a Higher Purpose.’
Nov 14, 2025 42 min

Amber Valletta: ‘Do What You Love. Serve a Higher Purpose.’

Amber Valletta grew up in Tulsa, Oklahoma, spending time on her grandparents’ farm. Her childhood was defined by open fields, a freshwater creek and a simple rule from her mother: go outside and us...

Why Is Everyone Obsessed With Accessories?
Nov 12, 2025 22 min

Why Is Everyone Obsessed With Accessories?

Colourful charms, Labubu-laden handbags and a ring on every finger – accessories sales are booming. A surge of necklace stacks, playful rings and quirky charms is being driven by Gen Z’s push for p...

The Human Cost of Trump's Tariffs
Nov 05, 2025 25 min

The Human Cost of Trump's Tariffs

In late August, the US doubled duties on Indian goods to 50 percent, in what President Donald Trump described as a punishment for India’s purchases of Russian oil. Brands reacted immediately, ...

Would You Let AI Shop for You?
Oct 29, 2025 32 min

Would You Let AI Shop for You?

A new wave of AI shopping agents has emerged as Big Tech and start-ups alike vie for dominance of this new market. OpenAI, Google and Perplexity are experimenting with search-to-checkout, while fas...